Your first look at Fresno’s DSW, opening Thursday



Shoe lovers, rejoice!

DSW, or Designer Shoe Warehouse, will open its Fresno store to shoppers tomorrow (Thursday, Sept. 13) from 10 a.m. to 9 p.m. The store, at the Villaggio Shopping Center (official address is 7923 Blackstone Ave.), is 18,000 square feet and has 24,000 pairs of shoes. It is DSW’s first store in Fresno. It will open another Central Valley store in Modesto in October.
What makes DSW special? DSW’s West Regional Manager Jim Mires says: “The convenience of our stores. The ways things are laid out, from heels to men’s. It’s a great environment to shop in.”

DSW is known for its selection and discount prices (I noticed a range of $50-$140) on designer shoes. During a tour of the store earlier today, I spotted a wide variety of style — boots, booties, flats, pumps, platforms, wedges — from designers such as Michael Kors, Guess, Jessica Simpson, Via Spiga, Steve Madden, Crown Vintage, Pink & Pepper, Converse, Vans, New Balance, Brooks and Nike.

You rate the look: 2012 Team USA Opening Ceremony Uniforms

Opening Ceremony - Lochte_Clay_Lanzone_Mitts.jpg

Opening Ceremony - Lochte_Clay_Lanzone_Mitts.jpg

Today, Ralph Lauren unveiled the official Team USA Opening Ceremony Uniforms, which the company describes as embodying “the spirit of American athleticism and sportsmanship.” The 2012 Olympics start in London on July 27.

According to the new release, the uniforms feature “classic silhouettes in a timeless palette of navy and white with pops of red.” Much of the Olympic collection is also on sale to the public.

The women’s look includes a white blouse and fitted navy blazer, a cotton scarf with red, white and navy stripes and a knee-length skirt. The men’s look includes a white club-collar sport shirt, a red and navy tie, tailored double-breasted blazer and cuffed trousers.

So how do you rate this look? Is it a fashion win? Will these looks stand out during the opening ceremonies?

My opinion: The look is more dressy than sporty. My favorite piece is the women’s scarf, which is fun and youthful. I’d say they’re nice, but I don’t have a “wow” reaction.

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